Privacy Policy

Valley Plumbing, Heating and Cooling (“Valley Plumbing, Heating, and Cooling,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over your information when you visit our website or request our services.

1. Introduction

This policy applies to all interactions with Valley Plumbing, Heating and Cooling — including our website, phone calls, text messages, and in-home service appointments. By using our website or requesting service, you agree to the practices described here. If you do not agree, please do not use our website or services.

2. Information We Collect

We collect information in three ways: information you give us, information collected automatically, and information from third parties.

Information you provide

• Full name, phone number, email address, and service address
• Details about your plumbing, HVAC, or excavation issue
• Payment information (processed securely by our payment processor — we do not store card numbers)
• Messages or photos you send us through our website or text

Information collected automatically

• IP address, browser type, device type, operating system, and referring URL
• Pages visited, time on page, and click behavior
• Cookies, pixels, and similar tracking technologies (see Section 5)

Information from third parties

• Call tracking data from CallRail when you call a number listed on our site
• Advertising data from Google Ads and Meta when you click one of our ads
• Review data if you leave feedback on Google, Facebook, or another public platform

3. How We Use Information

We use the information we collect to:

• Schedule and perform the services you request
• Send appointment confirmations, arrival windows, and invoices
• Respond to questions, complaints, or warranty claims
• Send promotional offers, seasonal reminders, and service tips (only if you have opted in)
• Improve our website, services, and customer experience
• Detect and prevent fraud, abuse, or security issues
• Comply with legal obligations, including tax and licensing requirements

4. Information Sharing — We Do Not Sell Your Data

We do not sell, rent, or trade your personal information, and we never share your mobile phone number or SMS consent with third parties or affiliates for their marketing purposes.

We share information only with trusted partners who help us run our business, and only to the extent they need it:

• Payment processors to charge for services rendered
• Scheduling and dispatching software used by our technicians
• Call-tracking, analytics, and advertising platforms described in Section 6
• Legal or regulatory authorities when required by law, subpoena, or court order

5. Cookies & Tracking

Our website uses cookies, pixels, and similar technologies to remember your preferences, analyze traffic, and measure the effectiveness of our advertising. You can control or disable cookies through your browser settings, but some parts of the site may not work properly if you do.

We use the following categories of cookies:

• Essential cookies — required for the site to function
• Analytics cookies — help us understand how visitors use the site
• Advertising cookies — help us show relevant ads and measure campaign performance

6. Third-Party Services

We use the following third-party services. Each has its own privacy policy governing how they handle data:

• Google Analytics — website traffic analytics
• Google Ads — paid search and display advertising
• Meta (Facebook) Pixel — retargeting and conversion measurement
• CallRail — call tracking and form analytics
• Cloudflare — website hosting, security, and delivery

7. Your Rights

Depending on where you live, you have specific rights over your personal information. We honor these rights for all customers, regardless of residence, to the extent reasonable.

California residents (CCPA / CPRA)

• Right to know what personal information we collect and how we use it
• Right to request deletion of your personal information
• Right to correct inaccurate personal information
• Right to opt out of the sale or sharing of personal information (we do not sell or share)
• Right to limit use of sensitive personal information
• Right to non-discrimination for exercising any of these rights

Utah residents (Utah Consumer Privacy Act, effective 2024)

• Right to confirm whether we process your personal data
• Right to access and obtain a copy of your personal data
• Right to delete personal data you have provided
• Right to opt out of targeted advertising and the sale of personal data

To exercise any of these rights, contact us using the details in Section 11. We will respond within 45 days. We may need to verify your identity before processing a request.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information, including encryption in transit, restricted internal access, and secure third-party processors for payments. No system is completely secure, so we cannot guarantee absolute security, but we take data protection seriously and review our practices regularly.

9. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or the law. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify customers by email or an on-site notice. Continued use of our website or services after changes are posted means you accept the updated policy.

11. Contact Us

Questions about this policy, or want to exercise one of your rights? Reach out:

• Valley Plumbing, Heating and Cooling
• Phone: (801) 341-4222
• Email: account@valleyplumbing.com
• Service area: Salt Lake City, UT and the greater Wasatch Front